Fabergé is one of the world’s most legendary brand names, with a well-documented and globally recognised heritage. Fabergé was acquired by Gemfields on 28 January 2013.
Gemfields’ acquisition of Fabergé aligned the world’s largest coloured gemstone producer with one of the most iconic heritage brands. The acquisition enables Gemfields to take its vision for coloured gemstones to the next level, harnessing the Fabergé name to boost the international presence and perception of coloured gemstones and advancing the “mine and market” vision.
The coming together of Gemfields and Fabergé serves as an exclamation mark at the end of the “mine and market” mantra. Fabergé is a coloured gemstone champion, a name to conjure with at the top end of the luxury goods market, offering the finest jewellery that money can buy, and made from the finest gemstones.
Fabergé allows Gemfields to operate in the two most profitable segments within the gemstone supply chain, creating a platform to further increase the Company’s market share within the coloured gemstone sector, and providing greater influence over the positioning and consumer awareness of coloured gemstones.
Fabergé brings considerable direct and indirect value to the business as demand and confidence continues to rise. Gemfields’ rough gemstone customers share the company’s belief and commitment to driving industry and consumer demand by suitably positioning and promoting precious coloured gemstones. Fabergé ensures that Gemfields reaches both trade and end customers.
Progress to date is clearly evidenced by both the success of Gemfields’ auctions and the impactful marketing campaigns delivered through Fabergé.
Following the merger, Fabergé launched its first advertising campaign under Gemfields’ ownership, entitled ‘The Art of Colour’. The campaign images depicted Fabergé’s ‘Emotion’ rings, showcasing pavé-set coloured gemstones and soon became a best-selling design. Each ring is unique and is set with over 300 coloured gemstones.
Fabergé’s design team has concentrated on creating new jewellery pieces and collections that reflect the artistic use of coloured gemstones in support of this brand strategy. This has generated strong international coverage, traversing the luxury goods, fashion, financial and trade media.
|Founded||1842 in St. Petersburg, Imperial Russia, by Gustav Fabergé.|
|Acquisition by Gemfields||January 2013 for USD 90.3 million via an all share transaction. 100% owned.|
|Strategy||Provides greater influence over the positioning and growth in demand for coloured gemstones and allows Gemfields to operate in the two most profitable segments within the gemstone supply chain. The aim is for Fabergé to become the #1 contemporary jeweller for emeralds, rubies and sapphires.|
|Locations||Four directly‑operated retail outlets across New York, London (Mayfair and Harrods) and Geneva. Retail representation in a further 10 cities around the globe.|
|Leadership||Sean Gilbertson, CEO|
Fabergé’s history is integral to the brand’s reverence today. Steeped in Imperial Russian history, aristocratic mystery and intrigue, Fabergé’s story is one of inextricable significance – sympathetically told in the feature film Fabergé: A Life of Its Own, released in June 2015.
Few names in the history of jewellery-making have about them such an aura of romance and genius as that of Fabergé. The house was established in 1842 in St Petersburg by Gustav Fabergé; but it was his son, Peter Carl Fabergé, who would turn the family firm into a byword for luxury, most famously through the 50 bejewelled eggs that he made for the Russian royal family between 1885 and 1916 and that are universally lauded as unrivalled masterpieces.
Born in 1846 and apprenticed as a boy to his goldsmith father Gustav, Peter Carl Fabergé was educated in St Petersburg and Dresden, influenced greatly and at an early age by the famed Renaissance and Baroque treasures of Dresden’s Green Vaults.
Appointed as official goldsmith to the Russian Imperial Court, Fabergé’s prodigious body of work and its veneration today are the heart of Peter Carl’s legacy. His work leading up to 1917 encapsulates the opulent yet tragic story of the end of both the Romanov dynasty and of Fabergé itself – a tale which has captivated generations.
Fabergé has, since the Russian Revolution of 1917, undergone numerous incarnations of ownership and direction, before coming into the Gemfields fold in 2013. Under Gemfields’ leadership, modern Fabergé collections can once again pay homage to Peter Carl Fabergé and his penchant for colour and gemstones. Fabergé continues to benefit from the expertise and guidance of Tatiana and Sarah Fabergé, his great-grand-daughters.
Gemfields considers it a great privilege and responsibility to have Fabergé as a part of the Group.
Since acquiring Fabergé in 2013, Gemfields has supported a range of marketing and corporate initiatives to promote Fabergé in keeping with its heritage, and to leverage demand for coloured gemstones within luxury goods markets.
- In March 2013, Gemfields held its own ‘Global Launch Event’ in London. The event showcased the acquisition of Fabergé and the appointment of Mila Kunis as Gemfields’ global brand ambassador. The associated display also travelled internationally.
- In April 2013, March 2014 and March 2015, Fabergé attended Baselworld, the world’s largest watch and jewellery fair. Feedback from customers and journalists has cemented Fabergé’s return as the leading artist jeweller in the global watch and jewellery marketplace.
- In addition to Baselworld, Fabergé has been attending major watch and jewellery tradeshows around the world since 2013. These include Bahrain Jewellery Arabia, the Doha Watch & Jewellery Exhibition and the Las Vegas Couture Show.
- In 2013/2014, Fabergé launched its first advertising campaign within Gemfields, ‘The Art of Colour’ - a fitting tribute and modern celebration of the gemstone visions of Peter Carl Fabergé. This was further supported by tactical advertising throughout key retail markets, with the line “Fabergé proudly uses Gemfields coloured gemstones”.
- In April 2014, Fabergé hosted the Fabergé Big Egg Hunt in New York in collaboration with leading international artists and designers, and which saw almost 300 egg sculptures displayed throughout the city and subsequently sold, raising more than USD 2.7 million for charities ‘Studio in a School’ and ‘Elephant Family’.
- In April 2014, Fabergé launched the month-long exhibition Fabergé Easter at Harrods. In keeping with promoting ‘The Art of Colour’ and celebrating Fabergé’s heritage under Gemfields’ vision, the 1901 Fabergé Apple Blossom egg was exhibited alongside other antique pieces.
- Following the success of the Harrods initiative, it was repeated in March 2015 with a pop-up boutique, Fabergé Egg Bar and innovative 3D display in the famed Harrods windows.
- Since 2013, Fabergé has dressed a number of celebrities including Kate Hudson, Diane Kruger, Naomi Watts, Amy Adams, Andrea Riseborough, Keira Knightley, Kristin Davis, Lana del Rey, Amber le Bon, Erin O’Connor, Amy Adams, Amber Heard, Hilary Swank, Miroslava Duma, Kristin Davis, Cheryl Fernandez-Versini and Cara Delevingne. Additionally, Gemfields’ brand ambassador, Mila Kunis, wore numerous Fabergé pieces on the red carpet.
- Since 2013, Fabergé has hosted a series of private dinners and intimate events with high net worth individuals in London, Geneva, New York and Cap Ferrat, and which included collaborations with prestigious partners such as Barclays Private Wealth, Coutts, Escada and Rothschild.
- In 2014, Fabergé focused on creating new collections including high jewellery sets with Gemfields gemstones, timepiece collections in collaboration with the world’s leading Swiss watchmakers and bespoke objets d’art including the Fabergé Pearl Egg, which included rare natural pearls sourced from the Al Fardan family, one of the world’s most renowned collectors of pearls. These collections were launched at Baselworld 2015 to global press and client acclaim.
- In September 2014, Fabergé was awarded the “Best International Jewellery Brand Collection 2013/2014” prize in Vicenza, Italy at the Andrea Palladio International Jewellery Awards 2014, a prestigious acknowledgement of excellence in the luxury jewellery industry.
- Members of the Fabergé team and family made appearances in the feature film Fabergé: A Life of Its Own, which was released in cinemas globally in June 2015.
- In June 2015, Fabergé hosted its first salon at Masterpiece, the highly successful art, antiques and jewellery exhibition in Chelsea, London. As a Salon Partner, Fabergé presented its collection highlights in an artistic space hand-painted by emerging artist Thomas Campbell.
- In 2015, two of Fabergé’s new timepieces, the ‘Lady Compliquée Peacock’ and ‘Summer in Provence’, were shortlisted in the watch world’s ‘Oscars’ - the Grand Prix d’Horlogerie.
- At 30 June 2016, Fabergé products were available in 14 countries and the total number of boutiques and distribution channels increased from 20 to 32 during the year.