Strategy

Vision

Our Vision is to become the global ‘Coloured Gemstone Champion’. Benefiting from Gemfields’ ability to be a price maker rather than a price taker. Based on a seven-year track record of direction, delivery and success

Strategy

Gemfields' strategic goals include:

  • Leading the way in coloured gemstone exploration, operational efficiencies and mining practices
  • Promoting and repositioning the coloured gemstone industry alongside other luxury goods
  • Ensuring a consistent supply of professionally-graded coloured gemstones to world markets
  • Promoting disclosure, transparency, education and certification across the coloured gemstone industry to engender greater consumer trust

We aim to turn the coloured gemstone business into a transparent industry allowing investors, local communities and national economies to benefit from our approach and expertise. Gemfields believes in, and sees significant benefit in, being fully transparent about our dealings and partnerships. Full disclosure of information and transparency in our business process is a crucial factor in our success, and in the growth of the wider industry. Our mining ethics go beyond mere compliance and we have consistently set new standards within the coloured gemstone sector.

The Coloured Gemstone Industry

Coloured gemstones have been treasured since before the beginning of recorded history. And yet, in jewellery terms, we have lived through a period in which clear stones have dominated the market to an unprecedented extent. The second half of the 20th century was, if you like, the golden age of the white diamond. However, it appears we are once again rediscovering our love of colourful jewels.

Historically, the coloured gemstone industry has been fragmented and undercapitalised, mostly serviced by small independent artisanal producers, scattered around the globe. This has meant that supply has not always been consistent or reliable, prices have fluctuated and the provenance of the gems has often been difficult to determine. Formal marketing and promotion has been scant.  Such conditions have benefited neither producers nor consumers. But it is a situation that Gemfields has set about changing – and one that presents an exceptional business opportunity.

We are working to bring together resources and expertise to integrate this long-overlooked sector and thereby to ensure a consistent supply of premium-quality, responsibly supplied coloured gemstones. As is evidenced by the record prices being achieved at auction today, it is clear that demand for precious coloured gemstones is strong.